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But how much is too much?
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If you can find the time to invest into a social media strategy, and you have the expertise and capabilities to engage with your buyers, you can definitely manage it yourself.
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Keep in mind that not all social media platforms work for everyone.
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Now that social media is one of the most important and useful tools used in business marketing, it’s easier than ever to create a brand image for yourself online and then market yourself to your peers and consumers in a valuable way.
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However, once you notice that it is taking up too much of your time and you lose out of other money making opportunities, it will benefit you to explore outsourcing options.
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